The Australian-based brand Meshie creates bags and pouches that blend modern design with practicality, bringing fun to the everyday lives of busy mothers and their kids while promoting organisation and convenience.

The logo embraces a minimal, bold, and modern retro feel with its bold serif wordmark, capturing the essence of Meshie's values: simplicity and clarity. The logotype was customised to symbolise a connecting thread between the letters, referencing both the brand name and the primary textile material, mesh, used in their products. The vibrant primary colour Orange, paired with the secondary Baby Blue, adds a splash of summer colour to the brand.