Free harvest, visual brand identity
BRAND
Bakery, F&B
SCOPE
Brand Identity Design (Passion Project)
CREATIVE DIRECTION
Bold, playful, handmade
The brand design for Free Harvest, a gluten-free bakery, was created as a passion project. The brand identity is hip, fun, bold, yet soft and petite. The logo variations and brand mark allow for exploration and versatility in placement and usage.
The typography choices highlight the handmade, minimal, and petite style with a handwritten and typewriter font combination. Sticker design and mascot design add fun and personality.