In Perennial is a stationery and travel accessories brand that celebrates the beauty of calm moments, journaling, and planning.

After crafting their visual brand identity, we developed a website design direction that brings it all to life—clear, playful, and rooted in a floral aesthetic. The result offers not just a cohesive look, but a strong sense of identity that reflects their mission: to make life easier and more organized, while staying true to their soft, feminine brand spirit embedded in the name.