The Canadian-based social media studio sought a rebrand focused on friendly, minimalist, and airy aesthetics, with a touch of sophistication and a vibrant colour palette.

The wordmark was created by blending and modifying letters from different fonts, with lowercase letters adding approachability and serif letters lending sophistication. The icon, designed with a friendly minimalist style, was crafted by rotating the crossbar of the 't' to connect it to the wordmark. For typography, a mix of refined serif and classic sans-serif fonts was chosen to support this direction.