“Start Slow, Dream Big, Sip Coffee” is the motto of this coffeeshop, which embraces a full-on retro bold-minimal design direction.

The logo type features a classic condensed serif typeface, customised for added uniqueness, with a subtle star serving as the dot of the ‘i’, echoing the celestial theme and design of the logo icon. The logo icon itself incorporates a sleeping sun, evoking a dreamy vibe. The colour palette is bold yet minimal, completing the brand’s distinctive aesthetic.